The ROK Fishing Performance brand was born from an observation: the expectation of fishermen is increasingly strong for innovative products, quality, well designed, and at accessible prices.

In a market saturated by Asian imports, we wanted to start again on a good basis with an efficient industrial tool to offer products made in France, with a respect for the environment (baits in non-toxic medical quality materials, recyclable plastic buckets and boxes...).

Surrounded by the best specialists, we impose a very high level of requirement on each product that we launch. This attention to detail means that we will always refuse to rush a product launch.

Our range of artificial baits, for example, has taken over 2 years of development and testing, with a very fine selection of densities, colours, flavours, and a great deal of field testing to guarantee unrivalled performance.

Offering choice is also part of our DNA: because there is no miracle product that adapts to all situations, all terrains, all regions. Because everyone's tastes are different. It is important to us to offer products adapted to everyone, using our manufacturing culture.